Brokerage firm Boats.co.uk, formerly Essex Boatyards, has taken over UK sales for all Williams tenders

Williams tenders has teamed up with Boats.co.uk, giving the brokerage firm the exclusive sales rights for the UK.

The broker, formerly known as Essex Boatyards, will now be the sole dealer for Williams Performance Tenders in the domestic market.

The partnership was announced at last week’s CWM FX London Boat Show (9-18 January), where Williams launched the new Sportjet 460 tender (pictured above).

James Barke, managing director of Boats.co.uk, said: “A partnership with Williams Performance Tenders was the logical next step in our plans.”

The Williams sales and service division of Boats.co.uk will be based at Essex Marina on Wallasea Island and headed up by the appropriately named Richard Williamson.

“Richard comes with a wealth of experience from the motor and finance industries,” James added.

Founded in Oxford in 2004, Williams Performance Tenders builds jet-powered boats measuring from nine to 21ft and was recently named Supplier of the Year by Sunseeker International.