Ambitious show will run from 19-21 March 2010 and Royal Windsor Racecourse on the Thames

The British Leisure Show , the new venture of James Brooke, organiser of the recent boat shows at Earls Court, was officially launched yesterday at Royal Windsor Racecourse (left).

In front of a room packed with press and potential exhibitors, Brooke outlined the ‘leisure’ areas the show would cover: caravan and camping; boats and watersports; explore Britain; extreme sports; outdoor and country; and cars and bikes.

The ambitious event will run from Friday 19 to Sunday 21 March next year at the racecourse, with Brook hoping the improving weather and beautiful riverside location combine to lure all those with a love of outdoor pursuits.

A number of boating exhibitors have already signed up, including Bates Wharf Marine Sales and Lindon Lewis Marine. A nearby boat hoist means the venue can host craft up to 120ft in length, Brooke said.

Organisers are hoping more than 500 exhibitors attend to fill the 165-acre site, which will be made easier by the very affordable stand space being offered; a 200 sq m stand costs around £3000.

Visitors, too, will not be stretched by entrance fees, with a family ticket for a day costing just £20.

“This show is completely unique,” Brooke told MBM. “It’s one of a kind. The whole show is about interaction, and it’s exciting seeing that develop.”