National Boat Shows says the show has been lacking a wide range of craft

Organisers of the Tullett Prebon London Boat Show have responded to criticism of this year’s event by promising “a must-see spectacle” in 2013 where boats are returned to centre stage.

They intend to lure back boat manufacturers – particularly those making sailboats – who have dropped out of the show by offering up to 50% off the headline price of exhibiting.

National Boat Shows (NBS) said that a “full range” of boats and companies has been lacking from the show in recent years.

The decline in boat numbers has matched a decline in attendance figures, which have been on a downward march – apart from a small uptick in 2007 – since the first London Boat Show at ExCeL in 2004.

But with a renewed focus on the number and range of craft on display, NBS says the show “will return to being the exciting event of previous years, with a wide ranging display of boats – a must-see spectacle whatever your boating preference”.

Another development designed to get people through the gates in the first half of the show are discounted early weekday tickets, priced at just £10 if bought in advance.

Parking will also be cheaper if booked in advance, with a single price for the whole day, a move that organisers hope will keep people at the venue for longer.

“The 2013 Show is being designed to help exhibitors achieve their objectives; the sales platform will not only help exhibitors make sales but also gain new leads, offer networking and help raise brand awareness,” said Murray Ellis, MD of NBS.

“With special packages for boat companies, affordable rates for exhibiting and free space for those offering something interactive, it really will offer exhibitors return on investment and be a great selling opportunity in January.”

The 2013 event will run from Friday 11 to Sunday 20 January.

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