Sealine is to sell directly on the south coast following its recent purchase and the expiry of its dealership contract with Ancasta
Following the announcement on Wednesday that Sealine has been sold to a US investment company, the boatbuilder has announced that it will be returning to the south coast with a direct retail operation that will provide a complete range of sales and after-sales services for both new and existing Sealine customers.
In what could be seen as the first sign of investment by the new owners, Oxford Investment Group Inc, the factory-owned operation will initially be located at Saxon Wharf in Southampton, before moving into a “state-of-the-art” showroom that will house the complete range of Sealine models from 35 to 60 foot.
The Sealine South Coast brand will be retained by Sealine International following the expiry of the existing dealership contract between Sealine and Ancasta on 31 August.
Roger Wakefield, who has held the position as head of after sales at Sealine’s headquarters in Kidderminster, will be taking up the post of general manger of Sealine South Coast.
Speaking about the move, James Bursey, Sealine’s incoming managing director, said, “We are delighted to be returning to the south coast and will be looking to offer our customers a first-class range of services in one of the UK’s key boating locations.”
Sealine will be launching three new models at the forthcoming PSP Southampton Boat Show – the SC42, C48 and a limited edition SC35.