Following a year-long rebrand, the British Marine Federation has been renamed as British Marine

The British Marine Federation has changed its name to British Marine, following a year-long rebrand process.

The industry organisation also runs the Southampton and London Boat Shows under the brand National Boat Shows, which has also been changed to British Marine Boat Shows.

With the rebrand comes a new strapline ‘Leading the Industry’ and a new British Marine logo, which customers are encouraged to look for before they buy a boat, as a sign of quality assurance.

Fiona Pankhurst, President of British Marine, said: “The Union Flag, which is now incorporated into the design of the new logo, means a lot in the UK and abroad. It stands for quality, heritage, standards of doing business and success.”

British Marine represents an industry that is worth £2.93bn to the UK economy and employs more than 30,000 people.

Howard Pridding, chief executive of British Marine, added: “We have put a lot of work in over the last year to review our brand and concluded that we needed a much fresher and more dynamic approach to our identity to reflect that we are a modern membership organisation.”

The first event to be run under the banner of British Marine Boat Shows is the 2015 Southampton Boat Show, which runs from September 11-20.