Peters & May is turning its boat shipments pink as part of a new charity campaign
Boat shipment company Peters & May is hoping to turn the docks pink with its latest charity campaign.
The Pink Lashings project will see boats delivered with coloured straps to show their owner’s support for Breast Cancer Clinical Trials (BCCT).
Boat owners are being encouraged to add the pink lashings to their shipment in return for a £5 donation per strap, a sum that will be matched by Peters & May.
The company estimates that this could raise as much as £500 a time, based on a shipment of an average-sized 80ft yacht.
The first Pink Lashings shipment, which set off from Palma last week and arrived in Fort Lauderdale on Monday (20 October), contained a 23-metre Leopard superyacht trussed up in the distinctive straps.
Dave Holley, CEO of the Peters & May Group, explained why he chose to team up with BCCT:
“Breast Cancer Clinical Trials is a charity close to many people’s hearts, especially mine, having lost my mother to this terrible disease.
“The work they do has already led to some great achievements and we are excited to have come up with this innovative idea to help further the cause.
“We are confident that our clients will appreciate this opportunity to donate to such a worthwhile cause.”