London Boat Show to be sponsored by CWM FX

The January event at the Excel Centre will officially be known as the CWM FX London Boat Show, organisers have announced

The London Boat Show has secured a new sponsor in the form of foreign-exchange trading firm CWM FX.

The company takes over naming rights from Tullet Prebon who sponsored the London Boat Show from 2009-2014.

This announcement is another boost for the show’s organisers, who are hoping for a resurgence of visitors in 2015 and have already sold 95% of the available exhibitor space at the Excel Centre.

Murray Ellis, managing director of the CWM FX London Boat Show said: “We are delighted to welcome CWM FX as the show’s official title sponsor.

“It is fantastic news for the show and the marine industry as a whole.  The sponsorship signifies the importance of our world-class event, recognising the show as one of the most iconic and respected boat shows globally.”

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He added that the deal was a vote of confidence for the show’s “new creative direction”, which includes the introduction of an innovation lab, a 4D experience theatre and an interactive wall of rain (pictured).

The 2015 CWM FX London Boat Show will run from 9-18 January at the Excel Centre and feature key product launches from Fairline and Sunseeker. Advance tickets are on sale now, with prices starting at £10 per adult.