Chowder will raise funds for sea rescues
Fans of smoked haddock chowder can now support the RNLI every time they tuck into a bowl of New Covent Garden soup.
The RNLI lifeboat Spirit of Padstow now appears on the front of special chowder soup cartons along with the RNLI logo and information about the charity.
The food company hopes to raise at least £14,000 for the RNLI over the year, which will go towards training and equipping volunteer crew members.
Nick Munby, Senior Brand Manager from New Covent Garden, said that they wanted to show support for the RNLI and highlight the charity’s role in helping to keep fishermen safe.
“It’s important to remember that most of the RNLI’s crews are volunteers who put themselves at risk to help others in danger, sometimes in very treacherous weather conditions. Fishing is one of the UK’s most hazardous industries and the RNLI rescued 864 fishermen last year alone.”
The RNLI chowder will be available in UK branches of Sainsbury’s, Waitrose and Tesco until June 2011.