Series working for wider interest in luxury market
P1, the sole World Offshore Championship for mono-hull powerboats, has joined The Luxury Network as its official powerboat racing partner.
The Luxury Network is the UK’s most influential and exclusive marketing group; a private consortium of 50 non-competitive, high end, premium brands, working together at a senior level for mutual business and client development. The group, launched in 2007, covers all top-end market areas with the objective of creating unique partnerships by facilitating co-operation and business development between its members.
Head of Business Development at Powerboat P1, Richard Marsh said:
“We are delighted to be joining like-minded, prestigious brands in this proactive, private, luxury marketing consortium. The appeal of our exciting and glamorous powerboat championship continues to gather momentum and we believe it will provide the perfect setting for our partners within The Luxury Network. ”
Powerboat P1’s provisional race calendar for 2009 sees the World Championship visiting a number of new European host cities as well as returning to established venues such as Malta and Portugal. The series will start with the inaugural Bahrain Grand Prix of the Sea at the end of March.