Two iconic Italian brands unite to create the Fiat 500 Riva
This is the new Fiat 500 Riva. Whether you view this as clever brand cohesion or a retro mash up too far is subjective but the 500 Riva is here and joins a litany of cross-branding exercises for the 500 including Diesel and another Italian powerhouse, Gucci.
Available as a hatchback or convertible underneath there is a bog standard Fiat 500 but it’s the garnish that sets it apart.
The Riva connection doesn’t stretch to amphibious abilities or a thumping great petrol V8 but you do get a bespoke “Sera Blue” paint finish, unique 16-inch, 20-spoke alloy wheels in a blue finish plus a hand-painted mahogany dashboard with maple inlay work.
A little twee, maybe, but it has to be said that the Riva logo lighting up the instrument bezel on a miserable Monday morning could supply you with a much need tingle.
The gear knob and door sills also get the mahogany treatment and the seats are trimmed in an exclusive ivory leather created by Poltrona Frau.
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Despite the glamorous finish, performance promises to be a little more sedate when the 500 Riva hits UK roads in August thanks to engine options all based on a 1.2-litre block, pumping out a mere 69hp, 85hp an 105hp respectively.