RNLI steps up ‘Useless unless worn’ lifejacket campaign

Thought-provoking lifejacket posters have started appearing in marinas. Meanwhile, August's MBM (out 16 July) features a seminal lifejacket group test

The RNLI has stepped up its ‘Useless unless worn’ lifejacket campaign with this thought-provoking poster, which will be put up in marinas and printed in magazines.

The goal of the campaign, which first launched in 2007, is simple: “to encourage all who go to sea in their leisure time to always put their lifejackets on.”

The RNLI’s sea safety manager, Peter Chennell, said: “A lifejacket is useless unless worn, if it is worn incorrectly or if it is not in full working order. It’s much safer to get into the habit of wearing a lifejacket at all times when afloat, because it means you’ll be familiar with your particular lifejacket and how to operate it should an emergency situation unfold.

“In the summer months when boatowners may take family and friends who don’t often go afloat, it’s even more crucial to ensure that all on board, including babies and children, are wearing a well-fitted lifejacket.”

In light of this, make sure you pick up August’s MBM (out 16 July), which features a group test of 12 of the best-selling lifejackets on the market.

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