Ferretti Group commits to investing €84 million into the Wally brand over four years
Wally is now part of Ferretti Group under a license agreement that will see the Italian giant invest €84 million into the iconic brand over four years.
As part of a €70 million investment in the next two years Ferretti Group will announce the first project of this new era at the Düsseldorf Boat Show; the 48 Wallytender will have its global launch at the Cannes Boat Show in September this year.
The new Wally models will be built at Ferretti Group shipyards, with particular focus on Wally’s largest yachts, which will be constructed at the superyacht yard in Ancona.
Alberto Galassi, CEO of Ferretti Group, says: “There has long been a mutual fascination between us and Wally and from today we will continue to develop this extraordinary brand with method, vision and investments.
“I’m looking forward to discover the boats that will come from the exclusive collaboration with Luca Bassani; it is easy to foresee that they will push the frontiers of innovation and aesthetic avantgarde to new echelons.”
The license agreement ‘represents a fundamental step in the brand acquisition process and allows Ferretti Group to work immediately on the further development of the brand’.
Luca Bassani, founder of Wally, says: “The market today requires significant investments to develop new products and new markets. Ferretti Group has great industrial, organizational and commercial capabilities and will be able to boost Wally.
“I will continue my design and development activity on an exclusive basis, ensuring the continuity of Wally’s DNA.”
Thanks to this new deal, Wally will have a presence at the Düsseldorf Boat Show for the first time since 2004 with a booth in hall six, stand E59.