Fairline names Bates Wharf as exclusive South Coast dealer

Fairline Boats has announced a major change to its dealer network, with Bates Wharf Marine Sales taking over as its exclusive dealer for the South Coast

Bates Wharf Marine Sales has strengthened its ties with Fairline Boats, taking over as the brand’s exclusive dealer for the South Coast.

The brokerage, which already has offices in Poole, Chertsey and Eastbourne, will also be moving into the Fairline Southampton premises in Swanwick.

What’s more, the Bates Wharf Marine Sales Chertsey office, with its indoor showroom and 100-berth marina, will now trade as Fairline London.

Douglas Culverwell, regional sales director for Europe at Fairline Boats, said: “This exciting news ensures we maintain key coverage across the South Coast of the UK.

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“Richard Bates and his team have a wealth of marine experience which our customers can really benefit from.”

Colin Sykes, CEO of Fairline, added that the firm is also working on “other regional appointments” that will be announced soon.

Established more than 100 years ago, Bates Wharf Marine Sales will be supported by fellow Fairline dealers Fairline Wales and Fairline Channel Islands.

The news comes just over three months after Fairline announced that it would no longer be working with Boats.co.uk (formerly Essex Boatyards), which had been its main dealer for five years.