Success for Sunseeker Sales Group

And more expansion planned for North Africa

Sunseeker Sales Group have announced positive growth two years after the management team negotiated a successful buy-out.

The firm has a 100% increase in sales, a 35% rise in staff levels and an expanding client base as a result of opening five new European-based offices.

Following the management buy-out, led by managing director, Dominic Byrne (pictured left) and finance director Steven Foot (right), the group’s strategy and team have taken the company to the next level of excellence, said a statement from the firm.

New investment and focus has included the development of client services. 2006 witnessed the launch of the brokerage operation, Sunseeker Brokerage, which they say has become the biggest brokerage globally dedicated to Sunseeker motor yachts, enabling customers to sell as well as purchase a boat.

The group has also expanded its special owner events programme.

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As well as distributing and selling the Sunseeker range in the Balearics, Costa del Sol, France, Turkey and Malta through its own subsidiaries or through other dealers, Sunseeker Sales Group has added a further five new offices in Palma, Alcudia, Sotogrande, Puerto Banus and Southampton to its portfolio creating more than 25 new jobs.

There is also a planned expansion programme throughout North Africa in 2008.

The RYA-approved Sunseeker Sea School has also experienced increasing numbers of owners taking courses to enhance their boating skills.

Dominic Byrne, managing director of Sunseeker Sales Group, said: “We are achieving our goals and delivering our promises. Our outstanding sales and expansion figures are a true reflection of Sunseeker Sales Group’s performance and focus over the past two years and a very rewarding outcome for everyone involved. The company understands that a purchase of such a high-end product should be partnered with an excellent client relationship which goes way beyond the sale. Greater efficiency, a more focused sales approach and stronger relationships with business partners have resulted in the company going from strength to strength. The drive of the Sunseeker Sales Group team is an enormous asset to the company and with their continued support I am confident we can look forward to further successes.” 


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