Television gets the Greenlight

Television coverage for the P1 offshore powerboat series to increase

The Powerboat P1 World Championship will be taking its ‘message’ to a wider global audience this season while increasing the marketing support given to teams, sponsors, manufacturers and host venues. Backing its activities will be Greenlight Television, specialists in the production and distribution of high quality motorsport television programmes.

Each P1 Grand Prix is currently televised to more than 70 countries worldwide and Greenlight’s experience and extensive distribution network is expected to lead to a significant increase in global exposure. In addition to creating a dedicated event race programme and tailored news items for use in syndicated sports shows, 2007 will see increased usage of video news releases and satellite feed for worldwide use before, during, and after each event.

“Broadcasters worldwide will now have easier access to P1 action footage through video news releases and satellite feed and teams can also take advantage of this for use in their local markets,” explains P1 Sales and Marketing Manager, Kate Allen. “Editing facilities will be utilised throughout a race weekend. Our ten-strong TV crew will also be supported by respected English and Italian-speaking television presenters at each race. This will ensure our key markets and the strong Italian contingent of teams, manufacturers, competitors and sponsors are properly served.”

Established in the early nineties, Greenlight has worked closely with almost every major Formula One team. The company has established a reputation across all forms of motorsport, based upon dramatic pictures and expert insight and has filmed race and rally programmes on every continent and often in the most extreme conditions. Its departure from land to sea is further proof of Powerboat P1’s growing status as a top-tier motor sport and reinforces its position as an international marketing platform for both the marine industry and Europe’s top resort destinations.

The first event of the 2007 season, the Maltese Grand Prix of the Sea, takes place in Valletta over the weekend of 5th/6th May.


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