New Sunseeker CEO Andrea Frabetti outlines product plan

11 new models will be added to the Sunseeker range by 2022 as part of an ambitious expansion

After less than a month in the job, CEO Andrea Frabetti and the Sunseeker strategic committee have announced plans to double the yard’s range in the next 3 years.

In a statement released today, the Poole-based yard said: “The plan focuses on further developing the framework for the business and driving the Sunseeker brand forward to even greater success, aided by a £50million CAPEX investment across 5 years.”

This will see the existing 11-model line-up double in size. Sunseeker currently offers the Predator 50, 57 and 74, Manhattan 52 and 66 and the Sport Yacht 76, as well as five models in its Yacht class (76, 86, 95, 116 and 131). Known projects include the Hawk 38 chase boat and the new flagship Sunseeker 161 Yacht, but it seems that many more launches are in the pipeline.

“These new models will include new product segments as well as improved differentiation between various lines,” Frabetti revealed. “To enable this, we are actively developing our existing footprint as well as seeking new facilities and partnership opportunities.

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“Most importantly, our 2,500 colleagues across the business remain intrinsic to our future success; retaining and further enhancing the quality that they deliver with such passion daily will remain key.”

Frabetti joined the Poole-based yard last year as chief technical officer, having previously spent 25 years at Ferretti Group, rising to the rank of vice-president of product development. Earlier this month he replaced Christian Marti, who stood down for personal reasons after spending less than nine months as CEO.

Sunseeker’s strategic committee also includes chief financial officer Mike McMillan and chief operations officer Michael Straughan.


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