Riva is celebrating its 180th anniversary this year and has marked the occasion with short, but big-budget film that stars three famous ‘friends of the brand’...
Italian actor and household name Pierfrancesco Favino, the Monegasque racing driver Charles Leclerc, who currently drives for the Ferrari F1 team, and David Beckman, the ex-Manchester United and England footballer, international businessman and all-round A-lister, all star in the glitzy, three-minute promo video.
It’s a homage to the original made-for-TV series The Persuaders (in Italy it was Attenti a quei due), which was a huge hit in 1970s and starred two late greats – American movie icon Tony Curtis and British actor Roger Moore, who of course went on to have a cheesy spell as the third James Bond and later gained a well-earned knighthood.
There’s very little script, just the original show’s score with road noise from a couple of supercars, one classic Maserati Mistral and one current Ferrari Roma.
Regardless of what you think of the cheeky grins from the protagonists, the French and Italian Riviera back drops and several of the Rivas used are glorious to behold.